120 nude activists stripped naked on January 22, 2007 in Barcelona city center to represent one of the more than 120 chinchillas it takes to make just one fur coat. The activists lay as if they were dead-sprawled across the ground behind signs asking, “How Many Lives Just for a Coat?”
The “die-in” was organized by People for the Ethical Treatment of Animals (PETA) Europe and AnimaNaturalis. “I’ll gladly bare my skin if it will help save animals’ skins,” says one of the activists.
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